Does this wire go with my backpack?

Today’s teen are the first “totally wired generation” according to this article. Marketing in authentic ways is hard, particularly when teens know the internet playground better than most advertisers. What ways can the church connect with teens in this web of the wide world? Should the church try, or would it simply be forced, like in high school when our moms would pretend to be able to play hacky sack with us (just oh-so-painful to watch)?

One thing to keep in mind:

“Instead of pushing content at teens, sites should find ways to let teens have some say in the material,” Williamson says. “Giving teens a sense of ownership is a powerful draw.”

Have you reached out to teens online?